A needle in a haystack — validating our dating application concept

Key Insights

Male and female perspective:

This might be much more ideal for right individuals while there is a different type of tradition regarding the dating apps for homosexual individuals

It is tough to begin a discussion as soon as matching (on pre-existing apps)

Writing a bio is hard. A day, should we be giving them more decisions to make with our product if people make on average 35,000 decisions?

There was a sense of rejection if users begin a discussion and acquire no answer.

With apps presently available on the market, there isn’t information that is enough figure out character

As users cannot inform just just just what their match wants or that they are not suited if they are suited for each other, they invest time in talking to users only to find out.

Rejection is sensed if not getting a match

Hard to begin a discussion or even to carry on one in the event that individual has kept the man hanging for too much time. eg. A participant stated that she will “usually discuss their profile. Hate saying hey.”

Hard to select pictures that will attract individuals.

With this model, it absolutely was an excessive amount of a barrier to possess to respond to several concerns in purchase to fit with somebody. Once the match price for males on current apps has already been reduced in contrast to ladies, it absolutely was perhaps perhaps perhaps perhaps not well well worth investing enough time responding to concerns because the price could be a great deal lower. As an example, if a person spent 15 moments for each person’s concerns on Haystack, and just matched with one individual vs. Tinder where they are able to swipe through state a hundred and twenty individuals within one moment (at 2 moments per swipe), then they’re match price is more worthwhile.

Some of the users constantly swiped right (like) without looking at profiles to increase their match rate on Tinder. Just after matching would they appear more very very very very carefully in the match’s profile and decide whether or not they were interested.

Our research indicated that there clearly was maybe perhaps not just an use that is strong initial application concept so we attempted to pivot. We looked over an individual journeys from both male and female views utilizing Tinder, based on our individual interviews, and plotted discomfort points to highlight opportunities more plainly.

We would not would you like to spend additional time in this, we came up with as we could not fill a strong need with other ideas. It quits so we called.

That which we learnt

The technique of plotting be2 free trial presumptions on a matrix is beneficial to prioritise what things to validate. ( thank you for suggesting this Tim!)

You can find other ways to quickly validate assumptions, you simply have to be experimental and imaginative about this. For people, the paper prototypes worked efficiently because we made all of them in less than couple of hours. Even yet in this type of rudimentary type, it had been sufficient for people to check the idea having a potential individual.

Jeremy originating from a technology back ground discovered a complete great deal in regards to the validation procedure for a notion. From interviews to paper-prototypes, he’s got greater comprehension of the ‘product universe’.

Things we’re able to did differently:

Focus on the user interviews to highlight dilemmas before developing the interactive app prototype that is mobile. In an ideal globe, we might are determined to operate together before Jeremy began making the software, since it had been a task that is mammoth.

Less recruiting that is bias we’re able to were more creative in the manner that people recruited individuals to be less bias, possibly by way of a dating meetup or Facebook team. We recognise that the interviews had been quite individual and may have already been biased since they had been buddies and buddies of buddies.

Whenever we wished to carry on:

The step that is next be to spotlight the possibilities round the discomfort points. The consumer interviews unveiled that some social individuals struggled with ice breakers after matching. They might match, begin a discussion, sooner or later it could perish down, then they’d believe it is embarrassing to try to keep in touch with this random stranger from the online world once again, a couple of months along the track.

We’re able to result in the user-created-multiple option questions optional. This way, the numerous choice concerns could work as an ice breaker.

Because of our mentors, Tim and Eric for the advice, this product people at Product of Syd meetup team for the conversation over the means also to everyone else whom assisted us away as individuals.